We Need To Rebrand Self-Promotion

When it comes to corporate leadership workshops, there’s one topic that consistently makes people writhe in their seats. They squirm. They scrunch their faces. Cross their arms. They get angry or they simply put up a wall.

When I say: Self-Promotion

People say:

Slimy

Fake

Salesy

Playing the game

A necessary evil

They hate it. And yes, I know hate is a strong word. But it’s not pretty.

When we brainstorm all the benefits that come from self-promotion, the room loosens up.

You control the language used to describe your work.

You let people know what type of projects are a good fit for you in the future.

You give your team visibility and build them up in the eyes of leadership.

You open the door to additional funding for your projects.

That’s not so bad, right? In fact, I would argue that when you love what you do and you know you’re making an impact, it doesn’t feel like selling, promoting or playing the game.

When I tell people about my work—in the back of my mind—I know the end goal is to get more women into positions of power. The larger my audience, the bigger the impact I can make. As we know, there’s a lot of work to be done on this front, so I talk about it—A LOT!

That’s why as a coach with a background in marketing, I would argue that what’s truly needed here is a rebrand. If self-promotion feels sleazy and like playing the game, call it whatever feels in synch with the outcomes you’ll get from it.

Whether it’s Owning Your Story, Choosing Your Narrative, or—if you want to go woo woo, which I enjoy—Shining Your Light. Whatever you go with, practice allowing those words to help you get beyond whatever is keeping you stuck and shrinking from sharing all that makes you proud. The world may need more of what you’ve got…but we will never know it unless you tell us.

Please, tell us!