When I start working with new clients, I ask them to choose their top five values and then define what those values mean to them.
Inevitably, a third of clients ask, "Should I choose my professional values or my personal values?"
This a moment where I smile, pause and lean into curiosity. "What do you think?"
After 30 seconds or so of quiet, the insight lands on them like a cozy sweater. They smile back. "Ah, they’re the same, aren’t they?"
Yes, exactly.
This is one of the most powerful keys to unlocking a meaningful career: defining what is most important to you and then using it to build a bridge between the professional and the personal.
Right now, in the face of the pandemic I am bearing witness to widespread acceptance of this truth—rather than the typical instinct to fight it, to compartmentalize, to play the role we think others expect of us.
For me it looks like:
Joining a group of coaches, each with our own businesses in a weekly meeting to provide space for each other. Our emotions. Our fears. Our silver linings.
Opening my corporate leadership trainings with a quote about the grief we are collectively feeling right now. Naming it. Giving permission to go there. Being in it.
And for my clients it is:
Choosing vulnerable leadership. Scheduling team meetings where the agenda is, How are we doing?
Encouraging employees to take their days off, even when they know they will not be leaving their homes.
If you’re a leader, take note that we are in an identity-shifting moment where ignoring the personal will be received and called out as callous, apathetic and tone deaf. Even if it has not been your style in the past, dig deep and find a way to see and hear people fully. Be gentle and compassionate. And not just with others. Also with yourself.
As one might imagine, I’ve been supporting many unemployed and furloughed job hunters right now. Because none of us have ever navigated this process in a pandemic before—my clients have reasonable concerns and questions.
How do I stand out in the crowd of candidates?
How do I strike the right tone when there are people still sick and dying out there?
How can I network when we could be living an indoor life for months?
How would I explain a career pivot at a time when safety and security seem like a priority?
The answers I continue to return to for all of these questions are:
Be real. Be vulnerable. Acknowledge the identity-shifting moment we’re in. And if there’s a point where your superpowers match up to what the world needs right now, run towards it without asking for permission. This is part of your new narrative, and it will be met with different expectations that have never existed for career shifts. Your pivot can be seen as a moment that you’re stepping into flexibility, resilience and the leadership needed for our new world.
As I’ve said many times, in several different ways, the best tool to set you up for success in your search is your elevator pitch—and it will be critical to chisel it within the context of our times.
Here’s how to write your—Pandemic Elevator Pitch:
Sentence 1: Who are you? What’s the headline of your career, expertise and/or industry experience?
I’m a marketing professional with 15+ years of experience in digital strategy and execution across several top tier financial services brands.
Sentence 2: Name your strengths, passions, a “why” and/or a career highlight.
I’m passionate about developing content that brings the untold stories of real people to life–with detail, empathy, honesty and at least a little bit of fun.
Sentence 3: Acknowledge the current moment and a shift you are making to adjust.
During this time of COVID, I’ve been truly moved by the stories of healthcare professionals, their resilience, and their commitment to not only saving lives on the frontlines but also to share information and tools with the public to help with prevention. It’s prompted me to want to pivot—using my marketing and storytelling skills to continue to bring these stories to light for inspiration and hope in this moment.
Sentence 4: What you’re looking for…the ask
If you know of health systems or healthcare organizations who are looking for digital marketing and content support, I would love an intro. Thanks!
Bring it together:
I’m a marketing professional with 15+ years’ experience in digital strategy and execution across several top tier financial services brands. I’m passionate about developing content that brings the untold stories of real people to life--with detail, empathy, honesty and at least a little bit of fun. During this time of COVID, I’ve been truly moved by the stories of healthcare professionals, their resilience, and their commitment to not only saving lives on the frontlines but also to sharing information and tools with the public to help with prevention. It’s prompted me to pivot—using my marketing and storytelling skills to help organizations continue to bring these stories to light for inspiration and hope in this moment. If you know of health systems or healthcare organizations who are looking for digital marketing and content support, I would love an intro.
Now that you have your pitch, please do this important next step: Use it. Of course this looks different than it did pre-pandemic. I’ve been known to say in the past, network where you are—a coffee shop, birthday party, school drop off or the dog park. In our current times it’s more like—your couch, your bed, your dining room table and for those lucky few—the home office. You must make more of an effort to be visible and that means getting uncomfortable. Attend virtual events, set up zoom meetings and informational interviews, reach out to your contacts with a note to let them know what types of roles you’re seeking. Remember, people want to help. It makes them feel good—especially right now, when we are feeling helpless about so much in our changing world.
If you’re looking for a little extra support in honing your Elevator Pitch, please consider the Nail Your Elevator Pitch Mini Course!
The Mini Course includes…
Five short videos that walk you through:
A welcome and setting you up for success
Identifying your strengths
The strategy and approach to writing your pitch
The formula for three different types of pitches based on your situation
Getting into action with your pitch
Plus, a workbook where you can write the first drafts of your pitch.
All for $60!
Add a 45-minute 1:1 session to workshop your pitch with Rachel for $125.
Let’s get you out there networking with a pitch that will give you the momentum you need to make that next big career move. Take the next step here: https://www.rachelbgarrett.com/pitch
In between the sounds of sirens and Cuomo briefings as background music, over the past few weeks, I’ve been present to some of the most inspiring and powerful virtual coaching sessions of my practice to date.
The leaders I’m supporting are:
Providing their teams with safe spaces to truly talk about their fears and what is possible right now.
Breaking from the corporate layoff scripts to offer compassion and empathy in difficult conversations.
Modeling vulnerability to share how feeling emotions can equal strength.
Stepping up to deliver on new products and business functions to meet the changing needs of their customers and the world.
Giving up on the perfectionism that has haunted them throughout their careers in exchange for direct communication and swift action.
I am in awe of them. They are throwing out the rules of who they thought they should be, and they are standing firm in their own skin to lead as humans first.
And yet, I have a lingering fear that as we begin to come out of this, leadership gains will be met with cultural amnesia. That there will be a gravitational pull bringing us back to what we know to be the rules and how it has always been.
In order to combat this worry, for myself, for my clients and for all the inspiring leaders I’m reading about who seemingly came out of nowhere—I’m relentlessly returning to this question:
How do we make it stick?
It happens each minute we notice how it feels to show up as courageous, imperfect humans.
When we’re doing what we can to save lives. Being the support our people need. Providing space to cry and to laugh. Taking the lead without asking for permission. Offering to do the talk or the webinar before we know what we’re going to say.
It’s in remembering these moments. How they feel in your body. Writing about them. Talking about them with your people and inspiring them to become aware of what feels different now. How every moment feels like we must do what needs to be done. Continually asking ourselves, why would we do anything but? It’s a practice of remembering what’s at stake. Right now, lives are on the line. It’s a chance to wake up and realize it was always that way.
The first week of “sheltering in place” I went straight into doing mode. I spent the whole weekend organizing everyone’s rooms so there was space to do work, games to play, art supplies to rediscover and books to read—independently. The intensity of the nesting instinct brought me back to my non-stop preparation, laundry and product-sourcing during both of my pregnancies.
Once we were organized and our space was rock-solid for homeschooling and remote careers, I moved on to setting up new virtual events, programs and webinars for the working parents I support. I jumped into logistics, marketing and creating new mindset-shifting tools to serve my community. It was fulfilling and meaningful work. I felt like my efforts were making an impact for people. I was able to channel my energy into holding everyone else up in a moment where the world was down.
While I was in my organized bubble of service, the personal stories of sickness and loss continued to close in on me. Neighbors. Friends. Residents of my uncle’s assisted living facility. On a walk to get supplies, I passed by my local hospital and saw one of the mobile morgues I’d read about in the news. The image gutted me and will forever mark the moment my experience of this pandemic shifted.
It is here. I may get it. My people may get very sick. They may die.
For the rest of the day, I wore my emotions outside of my skin. I was raw with sadness for the world. I went to sleep early and when I woke, my husband and older daughter were walking our dog. I was alone with our eight-year-old, Roxanne. I checked the grim news on my phone before leaving my room. I didn’t know how I could face my child armed with all of the feelings coursing through me. But, there was coffee to drink and a kid to feed, so I emerged.
As I was buttering Roxanne’s waffle, I asked Alexa to play a Joni Mitchell song–Chelsea Morning. Rox ate and smiled watching me sing the words I knew. And then she requested her favorite Cat Stevens songs. When she finished breakfast, we sat on the couch, arm in arm, and played every melancholy song we knew. Scarborough Fair, Fire and Rain, The Only Living Boy In New York. We didn’t talk outside of building our sadness playlist, brick by brick. We sat. We listened. We were sad and we let it sink in. Every other song or so, she would kiss my arm and I would return the kiss on her forehead.
She ran to grab a drink of water and when she returned, she looked me in the eyes and whispered, “Thank you.”
“For what?” I asked
“For making me, so I can hang out with you.”
Beyond the overwhelming love and gratitude that washed over me for this child—I realized, she was thanking me for creating the space. And for sharing it with her. We both were in need of a moment to go there, to be there—to stay in it. Without doing or working or preparing. We needed to feel the sadness, the loss, the grief of where we are right now in order to keep going.
As a working mother with two school age children (ages 8 and 11), one of the hardest moments of the pandemic experience to date was the announcement on March 15th that NYC schools would be closed through April 20th.
Slow-mo.
Gut punch.
No air.
"I need a beat." I finally strung together while catching my breath and processing my new reality.
Of course, I knew it was the right move for the city, the world and us. And now odds are that it will go longer still. But it was a moment that drove home the gravity of the situation and the extent to which our lives would change. I remind myself that experiencing this shift first-hand only makes me better equipped to serve my clients, and this helps me to keep moving forward–to spread the word on what powerful leadership looks like right now.
In the past two weeks, I have supported working parents who are now juggling:
Keeping their families physically safe and healthy
Minding their family’s mental health
Educating and entertaining the kids
Their work/roles/careers/businesses/financial health
It’s a lot. It’s overwhelming. It’s the opposite of business as usual. So leaders, colleagues, partners, clients and friends, here’s how to support working parents right now.
Expect less
This is a tough concept, but take it in. The physical and mental health of the family are the two most important priorities for working parents right now. They can’t do all that they were doing before the pandemic. Nor should they. They will burn out, and this is a marathon—not a sprint.
Go there
Acknowledge how hard this is for them and all they’re doing right now. Give them a space to talk if they want it. Give them a space to fall apart if they need it. Model vulnerability by talking about what’s hard for you right now. Ask where they need support and show up when they call on you.
Practice compassionate scheduling
On a more tactical front, this will be critical in showing you see the struggle for working parents right now. Be ruthless in your decisions of what topics require a meeting and what can be handled via email, slack text or any of the other million communication tools out there. My observation of how scheduling is working for many parents is that meetings are best scheduled between 9 and 12 and 1 and 3. Lunchtime is sacred and after 3–when the official school day ends, there will be many interruptions, so meetings are not ideal. And please, be generous and understanding when working parents can’t jump on to last-minute meetings. They are holding this together with sticks and glue so a last minute request can throw an entire day off-course.
Remember the path toward gender equity
Working with many women in my practice, I can tell you first-hand, the working moms are filling in many of the gaps—and it’s not because the fathers don’t want to help. It’s because their employers expect that they have a partner of the female persuasion who will take it all on so they can continue to forge forward at the same pace and productivity level. If employers want to walk the talk on diversity and inclusion right now, they MUST expect less from parents of all genders. This isn’t a woman problem. It’s a human problem and we must come together as humans and as families to address it.
Make special accommodations for parents of kids under 5 (wherever possible)
I am bowing down to working parents of the smallest kids right now. Children who can’t possibly understand our current situation. Children who require care that is physical, non-stop and depleting—especially when social and outdoor time is limited. Whether it’s opening up the communication more deeply, shifting work around the team, restructuring schedules, accepting babies on laps during zoom calls or simply holding judgment on how people and homes look on video (a shower is not a foregone conclusion these days!)—create a safe space for imperfection, vulnerability and resilience for your people.
It’s clear, this new reality is hard for all of us and it’s hard for us in different ways. Along with my compassion practice, I’m moving forward by being generous when I feel strong and asking for help when I need it. I’ve found in my circle that so far, we’re up and down at different moments of the day—so in those up moments, we can remember to reach out to somebody who may be down. That’s what you can be doing with the working parents on your team and in your life. When you’re up, check in with them. They may be in a good spot and you can have a laugh with them, like I did on the day my girls drew magic marker beards on their faces while I was on calls. And when they’re not up, you’ll be giving them the much-needed acknowledgement that what they’re doing is hard, but it can be done.
While this all feels endless, it is truly temporary.
Every morning, I wake to a world that’s different than the one I put to bed. And by afternoon, it’s different still. I am swept into a new reality for a few hours. I organize it in my mind and then—without warning–I disregard all that I know for a new set of facts that will have their brief moment of relevance before the cycle continues.
This is life right now: an unrelenting barrage of change, loss and shocking stats about my hometown.
Then there are the moments where:
My eight-year-old practices Tai Chi with her entire class via zoom.
I have a first session with a new client who is crying with gratitude to have support right now.
My dog sleeps against my leg during my quiet writing time.
And I realize, even while my brain is under arrest multiple times a day, I continue to have a lot to be grateful for. I’m doing my best in a world that’s not currently set up for the most basic of human needs.
I know, when I’m at my best, I’m practicing compassion. For myself, for my family and for a world of humans who know as little as I do about how to get through this intact.
My compassion practice right now is:
1. Doing less.
2. Expecting less of others and myself.
3. Hugging my family a lot more than is typical for me.
4. Releasing judgment of my decisions.
5. Connecting more with people I love.
6. Being outdoors (where it is less dense).
7. Laughing with my closest friends.
8. Creating a safe space to make mistakes.
9. Choosing faith that we will be physically, mentally and financially OK.
In New York City, it’s tough to remember that there was a time before COVID-19 impacted my world and me. And yet in early February, I was focused on feeling good and how that was changing my life and my business. So, there was a time. Either there simply isn’t space in my brain to think about it right now or I’m focused on what our world will look like after, whenever that will be. While the expectation of feeling good seems like a long shot right now, compassion feels achievable. It offers a path forward where I can take teeny tiny steps without a focus on any known destination.
Life is surreal right now. Part of me wants to simply write that sentence 100 times and call this piece complete. And it’s not just because I’m awaiting this rare quiet moment to be interrupted by an 8-year-old who says she’s bored. It’s because this is the only certainty for me. I know I’ve never done this before; I don’t know a "right way" to do it and neither does anyone else in the world. Surreal.
In this new reality (in between checking math assignments and brainstorming writing prompts), my work to support women leaders and business owners continues. This is what I’m hearing from clients across the board:
What do I do to continue to stay relevant in these times?
How can I possibly go forward right now with the business I have?
The answer for me and the experiment I’m currently running in my own business lies within my superpowers, my own unique magic.
If I stop looking at how others are responding and I focus some precious (especially now!) thinking time on what I do best, I will have the first clues as to how to move forward.
For me this is:
Saying the hard things others won’t.
Inspiring those seeking support with optimism.
Connecting people with people, and people with ideas.
Once I’m clear on these, I need to move past my discomfort with owning them. Yes, it’s hard to say you’re good at something—but for this exercise, you need to get over that. These are your gifts. Appreciate them. Investigate them. Use them for good.
The next step is exciting, creative and scary all at once.
Brainstorm on these two ideas:
What does the world need right now that connects with your gifts?
What can you offer outside of your current role, products or services that connects with BOTH your gifts and what the world needs?
Of course, it is easy for me to see the connections from what I do to what the world needs right now. Hello, SUPPORT! That makes me jump to a place of fear for my colleagues who are home organizers and photographers and realtors (and the list goes on). Yes, there are some fields that are more conducive to serving our world virtually than others. That said, I also need to remind myself that I can easily see these possibilities in my business because that’s where my expertise lies.
When I work with clients to think creatively about what they can offer right now, I push them to put a pin in the fear for at least an hour so we can throw everything on the table without judgment. We transform this time into an unfettered discovery of how they can use their magic to serve this uncertain world, detail by detail—until their kids barge in to ask for a snack. Then, we smile, we breathe, we reset again as if we needed a reminder that these are different times. We didn’t, but we will use it as a clue anyway.
One of the unexpected joys of running my business is discovering insights and answers when I crunch my numbers. After three plus years of coaching and training full time (nearly five years total), I can now see patterns that stem from both seasonality and the impact of all the things that are happening in my life. Being a mom of two (plus one fairly needy dog), and a caregiver to my uncle with Parkinson’s, certainly makes for a life that has its highs and lows.
So when I look at my monthly revenue numbers, and I see:
One of my highest revenue months was one November when I moved my uncle into an assisted living facility and was touring a dozen middle schools.
February and August have been quiet each year.
I plan accordingly.
If a big life event is coming up or shows up unexpectedly, my go-to response is often—this is going to impact the time I spend in the business and the revenue I bring in. And then I remember that crazy, yet energizing November. I use it to change my mindset in the moment. I stay the course and know, with some self-compassion and scheduling precision, I can still pull out a powerful and profitable month.
In my first two years of business, I may or may not have found myself looking at LinkedIn job descriptions during February and August. When activity slowed, I was swept into the siren song of fear.
This year, with the data as evidence and the confidence in both the business and me, I chose to see the quiet time as a gift.
I scheduled a vacation for February (and it was glorious).
I used the extra time to create two new group coaching programs.
I started the outline for the eventual book. Yes, I just wrote that.
I set up more meetings with colleagues, mentors and collaborators.
It is a shift I’m celebrating daily—especially now that we’re into March. Armed with the data, I gave myself permission to find calm, move towards joy and rebuild my energy. Now I’m enjoying the rewards in the form of new creative projects that are directly connected to the stretch/unthinkable/crazy goals I set for my business in the very beginning. At the time, I didn’t know how I would get there. I realize now that the story is being told within the numbers, and I am now paying close attention.
