As a Career and Leadership Coach supporting working mothers in up-leveling leadership skills and managing career transitions, the week the Weinstein news hit was traumatic. Then the punches kept coming. Every day there were more sexual harassment, assault and rape cases revealing themselves—and the stories of cover-up infrastructure decades old were as crushing as the incidents themselves.  

Like Uma Thurman, I was angry. Every day I coach incredible women. 

Women who know well what it’s like to be the only woman in the room. 

Women attorneys who have created new areas of the law to protect underserved communities. 

Women who are self-taught technology experts. 

Women who are facing bias, discrimination and worse—that flies in the face of their ambition. 

Women who have all the skills, all the tools, all the expertise—but still don’t see themselves as leaders. 

After weeks of moving through empathy for the victims, reflection on the more than awkward moments in my own career, holding my clients’ challenges in my heart and reading every word on the subject, one Harvard Business Review article was tattooed on my brain—Training Programs and Reporting Systems Won’t End Sexual Harassment. Promoting More Women Will. The article revealed that while training programs and reporting systems are band aid measures, the research does not support their success in solving the problem. 

The only proven approach is in promoting women into the senior ranks. "Male-dominated management teams have been found to tolerate, sanction, or even expect sexualized treatment of workers, which can lead to a culture of complicity…Harassment flourishes in organizations where few women hold the "core" jobs. Fixing this is about finding power in numbers, not just in authority and hierarchy."

There it was. Through tears, I saw my imminent pivot before me. There was only one path forward. One mission. One 2018 Why.

GET MORE WOMEN INTO POSITIONS OF POWER. 

As I move into 2018 business planning and goal setting, all priority projects will fall under this umbrella.

I will begin to phase out programs and projects that no longer speak to this mission, this Why. My focus will be coaching and online programs that ignite women’s leadership skills, strengthening their belief that it IS possible for them to lead and have family lives they love—while drop kicking the idea or myth that women can’t and won’t help women. 

Helping other women will be part of my mission and all of my programs. 

The ONLY way we’re going to make this happen is by helping each other. 

So, in the spirit of helping each other—let’s get to work helping you Create Your 2018 Why. 

First off, what is it? 
Often called a "Why Statement" and popularized by Simon Sinek’s must-read bestseller, It Starts With Why. As Simon so eloquently puts it, "It is one of life’s greatest joys to wake up in the morning…every morning, with a clear sense of why that day matters, why every day matters. This is what it means to find your WHY." 

Your Why should bring you to tears. Now, I’m not saying I want you crying the whole damn day, but—I do want you to be moved by what you’re doing and your reasons for doing it. This emotion will propel you forward, keep you motivated and fill you with pride and gratitude for your contribution to the world. 

Why is it important?
Your Why drives your hunger to succeed and accomplish your goals. It also gets you through the tough parts of the work! When I’m dealing with technology issues or scheduling snafu’s with clients, I think, "Get more women into positions of power." And I redouble my efforts to work through it. 

It also lets people know how to help and partner with you! When you tell people your Why as part of your elevator pitch or simply standing in line at Starbucks (ok, maybe that’s just me!) people will be attracted to the emotion behind your Why and think about ways to be a part of your mission. 

How do I create it?
This will take some ever-illusive quiet time. Yes, it is possible to find this time and you must. I already feel the pressure you’re putting on yourself to find the answers in one sitting, you efficient type-A’s. Let me set expectations by saying, this could take awhile and that’s okay. The reflection is worth your time, no matter what you uncover. 

Ask yourself, the following questions:

1. What do I want?

2. What do I want for the people I love?

3. What do I want for the world?

4. Why do I want these things?

5. What is most important to me?

6. What do I believe with all that I am?

Read through what you have and let it percolate. Now, actively walk through your life with an openness, looking for clues to finding more of these answers. Talk about your evolving answers with people you trust and people who will be open to exploring what this means for you. 

When you come up with it—and it brings you to tears, let your Why be your mantra and experiment with it being your life’s organizing principle. The first year of my business, my Why was simply one word—growth. I had spent 16 years in one career and I felt like I was standing still for a long time. The idea of both personal and business growth lit me up. It helped me figure out what projects to say no to and how I wanted to organize my life. Whatever you come up with, let it be something that draws you to it, something that fires you up. Because you’re here to make shit happen, so let’s do this thing, 2018. 

Over the summer months, many of us continue in business as usual mode with the same routines—reacting to our email and our calendars set by others’ agendas. We move along in our white pants and sunglasses, with one or two weeks of vacation thrown in for good measure. We often begin September feeling like summer came and went without much remarkable to differentiate it from the rest of our year, save some sweaty commutes and a couple of lovely beach days. Now with summer nearly half over (yes, startling, I know!), I’ve had some time to reflect and ask myself: 

• What am I planning to accomplish during this naturally slower paced time of year?

• Am I tracking toward achieving those goals?

• What will success look like? Will I feel I hit the mark as I regroup over Labor Day Weekend?

After I drop my girls off at day camp at 9 am, I wipe my brow and focus on these things that will make my summer months stand out as a short window of time with a big impact. 

1. Networking
Contrary to popular belief—summer is a fantastic time to reach out to former colleagues, contacts in your field, companies you’re interested in joining long-term—anyone who’s been on your “grab coffee or drinks” list for awhile. And if you don’t have that list, start creating it when you have some down-time (like right now!). The office has a natural slow-down feel while people collectively take vacation—allowing you to have more space to set up fun meetings to connect. Summer also brings out a more relaxed and open tone to these conversations that may not happen at other times of year. 

2. Planning
September through the end of the year is career and corporate crunch time. We’re tasked to: make or beat annual revenue, achieve or exceed professional development goals, spend all the money we were too busy or hesitant to spend throughout the year, and do everything we said we would do in January. By taking some of your summer hours to rework the plan, adjust the monthly targets and get creative about how to re-invest those extra dollars—you are setting yourself up for a fall where you can actually enjoy the changing of the leaves and get excited about the kids going back to school. 

3. Big Projects
You want to learn a new skill? Take a class. You want to write a short story? Block out the hours and write your first draft. You want to de-clutter the kids’ rooms while they’re at camp (very hypothetical, of course)? Get out those garbage bags and go to town. Choose one or two projects that you want to accomplish over the summer. They should be your top priority projects, the kind that when you visualize completing them—you get a physical feeling of relief. If you have ten big projects on your list for summer—go back and edit. Schedule the others for later in the year so you don’t simply cross them off the list. The goal here is not to make your summer chaotic and overwhelming—it’s to get something big and high priority accomplished so you feel like you took a leap in an area that’s meaningful to you. 

4. Vacation Strategy
I have already had my fair number of client calls this summer WHILE my clients were on vacation. They’re often doing some work while they’re out, but in most cases—not an overwhelming amount. Ironically, the fact that they’re not completely disconnected is stressing them out more than the work itself. For people with intense careers that they love, I like to flip the idea of vacation on its head and ask: What are the things you want to do this week that will make it feel like vacation? The answers may be read a novel, spend time with family, grill and eat dinner outside. Completely disconnecting may not be on the list—and that’s ok. Schedule those vacation gems in your days first and then if you need to check email once a day and take a couple of calls—make sure those things don’t interfere with your vacation gems. You get to create what a vacation means to you and once you do, you can use YOUR design as your go to approach. 

Most importantly—to make summer feel like a standout player in your year—make the most of these months by peppering your schedule with those summer-specific things that bring you joy. Outdoor movies and music. Rooftop bars with old friends. Playing hooky on a slow day without meetings. And of course, the beach. The beach. The beach.

At the end of last May, a meteor came crashing down from the sky with a laser-focused target—my Google Calendar. I was as shocked by it's arrival as I had been each of the 6 years my kids have been attending school. Why do I continue to be caught off guard EACH year by the flurry of end of school events? The endless picnics, parties, dance recitals, yoga performances (What? Ok—it's Brooklyn), last field trips and random days off (I'm sorry—Clerical Day?). For working parents who are constantly battling the image of their kid being the only one "without a grownup" at these events—it's enough to make you want to give up altogether. And beyond the made-up (but realistic and dramatic) image brewing in your head, there are the actual tears. The tears that are part of the meltdown your child has when she finds out you can't make it to her recorder recital scheduled for TOMORROW that you learned about TODAY and you are leading a talk that's been on the calendar for a month. Those tears, followed by your tears because this whole thing is just not going well. 

After dealing with the fallout of the meteor—yet again—I vowed to make it my last year of walking into the fire unprepared. Here are the steps I took to restore sanity when it seemed like the odds were not in my favor. 

1. Get organized!
This year, I put a planning date on the calendar with my husband about six weeks before the meteor hit. We walked through all of the dates where we would need extra childcare coverage by tapping family and additional sitters, as well as scheduling a day or two off work for each of us. All end of year activities that we knew about (which were not many at this point) went on the Google Calendar. The planning gave us the feeling that we were in control—and that we could coordinate our work obligations AND give our girls a fun end of year experience. 

2. Build in buffer
You know that guy with whom you've been trying to meet, but you've rescheduled 3 times already? Don't schedule that meeting right now. Don't schedule that lunch or that coffee or those drinks. Don't make this the time you're going to take your business to the next level or take on that senior level presentation. You're not doing those things right now. You're creating buffer in your schedule so when last minute things come up—as they might—you have more flexibility to work from home or to cancel meetings that will be lower stakes. If you don't have the kind of role, job or business you can tone down in this way—you can reach out to more flexible family members or friends who may be able to be on standby during this time and/or commit to be your child's grownup at one or two of the events. 

3. Be proactive with teachers
You're going to need to be "that parent"—the one that emails the teachers to find out what the end of school events will be IN ADVANCE. Explain to them why you're asking. Appeal to them by saying you're trying to get more organized around year-end events so as a working parent—there can be fewer tears and less guilt! 

4. Get the kids' buy-in
Once you have a handle on the 80% of events that are planned, call a family meeting. Explain to your kids that it's VERY important to you to go to some of these events and that because you work—you won't be able to attend them all. Work together to choose which events are the most important to each child and do your best to attend those. Explain that there may be some events that come up last minute and you probably won't be able to make it to those. If you've lined up flexible family members on standby for last-minute events, you can choose to either mention that or play it by ear as those opportunities present themselves. 

5. Give yourself a break
Remember, no plan is perfect and Google Calendar can't protect you from the meteor. You're doing your best to orchestrate a plan where you continue to make your kids feel heard—and at the same time—do your job, run your business—save the world (or keep trying!). If the river of tears is unavoidable, remember—the guilt is a choice. You're not going to get it all right and that's part of being human. In the face of the tears, remind yourself that you're doing your best, you're learning and you're getting it right a lot of the time—which in the end is what you want your kids to learn for themselves. Who better to teach them than you? 

This is a work in progress. Learn from your experience this year and opportunities to optimize could be right around the corner. Back to school meteor prep, anyone? 

An armadillo prepares for his northbound road trip

Last weekend my husband, J, and I went off to Florida without the kids to help organize and pack up my grandmother’s home. Grandma passed away in July, but my family members are the proactive types so the place was already looking pretty clutter-free. Marie Kondo or her disciples had been there, and I started our visit grateful that we weren’t walking into a hoarding situation.

That said, there was still much to be done. We had to photograph everything, figure out what each family member wanted, pour over file and photo boxes, clear out the epic pantry (that was always stocked with Oreos, peanut butter, Dove chocolates and anything else that could make a grey day sugary sweet)—and most importantly make the tough decisions about the armadillo, the elephants, the hippos and the porcelain seal pup (who is still up for grabs if there are any seal pup fanatics out there).

J and I formulated a plan of attack (and as my sister pointed out—that’s one of our favorite activities!), but before we got started in tactical mode, I took some time to reflect over my morning coffee. I set a clear intention for the trip. Being home now a few days, I’m certain this is why I feel so good about our work and what we accomplished.

My intention: be a partner, a helper, a facilitator, bring the wit and be the person to truly be there for my aunt and uncle who took the lead in my grandma’s care for so long. I wanted to relieve the pressure. Clear the path. Create healing space for our entire family.

As we moved through the weekend and I questioned a decision or our next move, I used my intention as my filter. What would my next step be if I were a partner, a helper, a facilitator or brought the wit to this situation? My intention enabled me to move through whatever was holding me back in that moment. Sometimes the solution was to spend that extra time taking photos out of frames so that dozens of extra boxes did not turn up at a family member’s door. And sometimes it was perfectly placing the armadillo in a spot that would be met with surprise (maybe even shock and horror) upon receipt. Whatever it was—I felt I had a compass guiding me through a difficult task, that my north was a destination of pride at all we could do in a few days and our reward was hearing my aunt and uncle's laughter over dinner at my grandma’s favorite Jewish deli.

When I think about the weekend now, I smile remembering my sister and my aunts and uncles who will soon receive deliveries of 70 year old photos of my grandfather in uniform, the smart and love-sick letters he wrote to grandma dated one day apart, the Barbara Streisand anthology and of course the armadillo, stepping into the role of exclamation point for a plan well executed.

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